Dye Studio

The Incentive Behind Dye Studio

Dye Studio is a place for us to lose control. What keeps our creativity alive is trusting the process. Mistakes are part of it, they leave the most interesting impressions.

By letting go of prestige, we open up our creativity.


In collection A and B, we worked with samples and faulty items, giving them new life. The process set its own frameworks: if something needed patching, we could only use fabric already at hand, whether from the same garment or another. Sometimes an idea shifted mid-process, where new synergies appeared. Instead of simply recycling garments, we create something wearable while challenging our minds, expertise, and creativity to craft something unique.


Memories become attached to the garments, and seeing them worn by someone feels meaningful on many levels. Each piece carries our devotion, handicraft, and creative expression, living on not only through the garment itself, but also through the wearer.

B.02 Skirt

"I want us, OAS, to be creative at heart. In a world of fast digitalization, I wanted to create a completely analog space where our team can express and experiment, forming the next chapter of the brand."

- Oliver Lundgren, founder, CEO, and creative director