At the Hotel Cinabre

A little nostalgic, but totally now, this campaign was shot at Hotel Cinabre in Paris, where the ambience evokes the 70s vibe.

In the 60s and 70s, velour was its own quiet rebellion - challenging the rules of fashion with something unconventional, unapologetic, and undeniably cool. It wasn’t just about what you wore; it was about breaking boundaries, blending softness with boldness to create a vibe that stood out.

Rich textures, bold colors, and cuts that turn heads. Our velour collection lets you unwind in a plush robe, drink in hand, with your favorite record spinning, and carry that same energy as you step out in tailored velour pants. The feeling stays with you - the comfort of home and that effortless confidence, wherever the night takes you.

Style isn’t just about how it looks - it’s about how it moves, how it feels, and the attitude it brings.

With deep, earthy tones and reworked cuts, each velour piece nods to the nostalgic charm of the 70s. More than just a fabric, velour is a statement - a luxurious touch, a bold presence, and an invitation to experience the art of timeless comfort.

Soft where it counts, sharp when it matters. A little nostalgic, but totally now, this campaign was shot at Hotel Cinabre in Paris, where the ambience evokes the 70s vibe.

Comfortable at home, confident everywhere.