SEASON EDIT SS23
Discover the new season edit - eternally inspired by vacation nostalgia.
A collection that echoes the rural areas and effortlessness of the island of the Gods. Embracing the history and alluring nature of the locations, the selection holds the draping silhouettes from the women’s drop, relaxed, and easy viscose shirts and introduces a pair of cargo pants. The new pair acts as a staple to match the already existing pieces. With tropical days and coastal adventures in mind, the collection captures the core of OAS.
SEASON EDIT SS23
Discover the new season edit - eternally inspired by vacation nostalgia. A collection that echoes the rural areas and effortlessness of the island of the Gods. Embracing the history and alluring nature of the locations, the selection holds the draping silhouettes from the women’s drop, relaxed, and easy viscose shirts and introduces a pair of cargo pants. The new pair acts as a staple to match the already existing pieces. With tropical days and coastal adventures in mind, the collection captures the core of OAS.
ISLAND OF THE GODS
Inviting us on a journey through the scenery and surroundings of Bali, we traveled through the southern inland and coastal towns to capture the essence of the island. The serene yet dramatic landscape offers an ideal setting for the scenic photography. As the story unfolds we capture the native skateboarders riding through the winding roads framed by lush greenery and rice terraces. A Swedish family who have chosen an unconventional way of bringing up their children, enriching them with experiences and a broader perspective on life. As well as native Balinese individuals who have the jungle and ocean as a constant backdrop to their reality.
The collection encompasses the nature of adventure and the ambiance of island life. Creating a seamless transition from spring to summer.
ISLAND OF THE GODS
Inviting us on a journey through the scenery and surroundings of Bali, we traveled through the southern inland and coastal towns to capture the essence of the island. Inspired by the islanders and expats, the campaign unveils street-casted people in their natural habitat, doing what they love the most.
From the vegetation and jungle of Ubud to Uluwatu - nestled in the southern tip of Bali on the hilly peninsula of Bukit. The serene yet dramatic landscape offers an ideal setting for the scenic photography. As the story unfolds we capture the native skateboarders riding through the winding roads framed by lush greenery and rice terraces. A Swedish family who have chosen an unconventional way of bringing up their children, enriching them with experiences and a broader perspective on life. As well as native Balinese individuals who have the jungle and ocean as a constant backdrop to their reality.
The collection encompasses the nature of adventure and ambiance of island life. Creating a seamless transition from spring to summer.
Tucked away in the green mountains of Mallorca, surrounded by olive groves and farmland, lies the hidden beauty of Casa Balandra. In early November, we traveled to the beautiful island to shoot our women's campaign. Inspired by the creative environment, the light, organic decor and history of the house, the story wrote itself.
Originally a family home, the house is now a creative abode. As the story of the campaign unfolds, we witness the magic of the everyday, the extraordinary potential of the most ordinary moments and the sublime sophistication of simplicity. Adventurous yet tranquil, understated yet opulent, these scenes reflect the captivating contradictions of OAS's distinctive esthetic and its sharp duality.
In essence, the campaign is a tribute to the creative soul of OAS. The radiant sun, interior of the house and alluring garden provide the backdrop for the launch of our womenswear.
